Path2Practice

Dear would-be employer of massage therapists,

I hail from Washington State USA, one of the few places in my country that recongizes and licenses massage therapists as healthcare providers.

I teach a 4-hour continuing education course on the subject of Employment Law for...

The art of glorious massage copy begins with the essentials: who, why, and what/how -- in that order more or less. The words you use and the creative that illuminates them reflect your unique style. Just like good massage, good copywriting is structured around the basi...

If you're reading this, you probably have some suspicion that something isn't quite right with your current massage business website. You're not sure exactly what needs improvement, but you’re not confident with where it’s at now.

The signs that your website needs help...

I recently posed a poll-question in the Massage Practice Mentor Facebook group: “What do you think is most important to reaching a $50k practice?”

Here are the responses to the three options I gave:

• 44% Advertising and local visibility

• 33% Visionary practice and...

I recently posed a poll-question in the Massage Practice Mentor Facebook group: “What do you think is most important to reaching a $100k practice?”

Here are the responses to the three options I gave:

• 44% Advertising and local visibility

• 33% Visionary practice an...

Most massage therapists spend their days in dimly lit rooms, listening to ambient music with semi-conscious clients for hours on end. That’s oversimplifying of course, but you get the idea.

Heck, if you’re reading this, you know what it’s like. It’s peaceful, relaxing,...

Massage therapists are notoriously awful business people. I'm not exaggerating here.

I met a business owner of a beautiful, well established, busy day spa who revealed to me that she'd never made enough money to pay herself. I could hardly believe it!

What's the point in...

When I first started conceptualizing my private practice, I was a single mom working as a full time employee in a chiropractor's clinic. I was living paycheck to paycheck while treating six clients a day, five days a week. That's 30 hours of hands-on time every Monday...

There are some esoteric terms that massage therapists are so familiar with that they don't even need explanation. "Are you grounded and centered?" When I ask that question, you know what I mean.

How about this question, "What kind of container have you created for your...

The unspoken rule is that business owners across the board don’t accept tips. That goes for all service industries. So whether it’s the restaurant owner, or the salon owner or the massage therapist – we are expected not to solicit or receive tips.

Why is that?

First, fro...